Title: Associate Director, Paid Media
Location: New York Tri-State Area / Hybrid
Salary: $110,000 - $125,000 + performance bonus
Overview:
This opportunity is with a leading performance-focused digital advertising agency that supports a diverse group of clients spanning technology, gaming, retail, fashion/apparel, and entertainment verticals.
Tasks:
- Lead a team of paid search & paid social media experts
- Develop paid search & social media strategies across Google, Apple Search, Meta, TikTok, Snapchat, Pinterest, X, and LinkedIn
- Collaborate with internal team members and external client partners to discuss trends and make strategic recommendations
- Implement full-funnel strategy, including brand awareness and direct response performance
- Maintain relationships with key client partners and stakeholders
- Represent the agency at industry events
- Monitor and optimize campaign strategy for performance and report findings to clients
- Manage and train direct reports
Qualifications:
- 5-7 years of experience in paid media (search, social, programmatic), agency background preferred
- 2+ years of team management experience
- Understanding of direct response / performance-based campaign tactics
- Mobile app experience preferred, driving app installs
- Excellent communication skills (written and verbal) and ability to manage multiple clients
- Knowledge of key paid media platforms and trends
For more information, please contact Paige Schnoebelen:
Paige.Schnoebelen@Adaptive-Digital.com
+1 646-583-0050